Facebook fast becoming a laboratory for the study of friendships

An article by Stephanie Rosenbloom in yesterday’s New York Times, On Facebook, Scholars Link Up with Data, explains how the popular social networking site is increasingly being used by academic researchers to study friendships.

Rosenbloom quotes Nicholas Christakis, a Harvard sociology professor: “Our predecessors could only dream of the kind of data we now have.” While there are legitimate concerns that some of the 58 million Facebook may not know their habits and preferences are being tracked, never before have social scientists had such a fertile source of information to mine on the nature of our friendships.

As one example, the article mentions that researchers at Harvard and UCLA are using Facebook to examine the concept of triadic closure: whether your friends are friends of one another. Although the phenomenon was first described by a sociologist named Georg Simmel as long as a century ago, there were few empirical studies. Using Facebook as a laboratory, social scientists are studying triadic closure---which one day may shed light on the exclusionary social cliques that draw circles keeping some people in and others out.

Given the importance of friendship in our lives, used well, Facebook and other such social networking sites could potentially yield important information on how to build and sustain healthy relationships.