Generation X

Generation Y Moms: Log on to connect to other moms

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Gen Y moms (born between 1982 and 1995), AKA  babies of baby boomers) are pushing the digital envelope. Compared to Gen X moms before them, they are more likely to use the internet to form bonds with one another to hone their parenting skills. A research brief on MediaPost draws distinctions between the way the two groups use a popular parenting site, Parenting.com.

Generation X women (born between 1965-1982, AKA post-baby boomers) tend to rely on the internet for more practical applications, like shopping and uploading pictures---as compared to Generation Y women, who are more likely to use technology to connect with other moms---by texting, sharing photos and videos, and chatting as members of online communities.

According to the report: “It…reveals a trend among the younger Gen Y moms of relying on the common experience of members of their cohort to help them navigate their journey through parenthood.”

As a baby boomer, the telephone was the tool I used to connect. I would call my one-and-only best friend and next-door neighbor Judy, who had given birth a few years before me, to find out all the tricks she knew and I was yet to learn as a young mother. Now young moms can learn from groups of their peers, 24/7, as long as the baby takes naps and sleeps through the night. But if that were the case, why would they need parenting advice? :-) 
 
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