There is a lot to learn about friendships from what has been called the "largest-ever global survey" of how kids interact with digital technology. MTV and Nickelodeon, in association with Microsoft Digital Advertising Solutions, used both quantitative and qualitative methodologies to talk to 18,000 “tech-embracing” kids (ages 8-14) and young people (14-24) in 16 countries.
The findings from the Circuits of Cool/Digital Playground study found...
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