Redbook

Friendship by the Book: An interview with Anne Roiphe

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Epilogue (HarperCollins, 2008) is a gripping memoir by National Book Award finalist Anne Roiphe, who was forced to recompose her life after the sudden loss of her husband of 39 years. With compelling candor, Ms. Roiphe shares the intimate memories of her happy marriage and the uncertainties of her life as a new widow. In Booklist, critic Carol Haggas writes, "No one can really prepare a woman for this passage in life, but Roiphe's luminous memoir is a beacon of help, and ultimately hope."

 

After reading this provocative book, I mulled over its lessons, some of which touch on female friendships, and was thrilled when Ms. Roiphe graciously agreed to expound on some of her thoughts on that topic in an email interview.

 

Roiphe is the author of fifteen books and has written for the New York Times, the New York Observer, Vogue, Elle, Redbook, Parents and The Guardian, and is a contributing editor to the Jerusalem Report.

 

Levine:
In the book, you mention an old friend who called to offer her condolences and said, "I wouldn't want to be in your shoes." How can women better support each other in times of grief? Are there any words or actions that might be more soothing?

Roiphe:
I guess the trick would be to avoid any phrase that sounds like pity or condescension, or gloating about one's own life. The simple words would be, 'It must be hard" or "I can imagine how difficult that must be," etc.

Levine:
After your husband H.'s death, you seemed to focus on meeting men rather than women. You seem to be more tolerant of their foibles than those of your female friends'. Can you explain that?

Roiphe:
I have many women friends who I talk to often and see often. I was interested in a man who might be more than a friend, but a real companion in life that includes physical connection... That is harder.

 

Levine:
You talk about a "sisterhood of widowhood" to describe the kinship of women who have experienced the loss of a spouse. Do you regret not nurturing female friendships more during the years before H.'s death? Do women need bonds like these to fall back on?

Roiphe:
I think it is a good thing to have woman friends at every stage of life, we confide in each other, we support each other, we understand each other most of the time. Of course, sometimes we are competitive or angry or distant too. But I do think it is important not to let the main friendships slip away in the sweep of the days.

Levine:
In the book, you mention a fractured friendship with your friend Y. that you made efforts to rekindle. What are your thoughts about being rebuffed? Was it you, your friend, or some combination?

Roiphe:
I am not a perfect friend and it is impossible not to rebuff or be rebuffed if you move about the world. I wrote about this not to accuse but to say this is part of it...sometimes you put out your hand and it isn't taken.

Friendship by the Book is an occasional series of posts on this blog about books that offer friendship lessons. To read other posts in the series, use the search function on the right side of the page.

 

The marketing of friendship

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Nothing sells like youth, beauty, sex---and female friendships?

Pepperidge Farm is investing between 2 to 3 million dollars in a friendship-focused ad campaign designed to help sell its cookies, according to an article in today’s New York Times by advertising guru and journalist Stuart Elliott. This comes on the coattails of the recent Tupperware campaign that uses female friendships to sell its line of plastic leftover containers (see my blog entry on May 13th).

The new website for the campaign, artofthecookie.com, is intended to encourage women to connect with one another (and with Pepperidge Farm) over a cup of tea and naturally, cookies. Sally Horchow, co-author with Roger Horchow of The Art of Friendship: 70 Simple Rules for Making Meaningful Connections (St. Martin, 2006) serves as the campaign spokesperson, just as Brooke Shields carries the banner for Tupperware.

Print ads are expected to follow in popular women’s magazines like Country Living, Good Housekeeping, and Redbook with the tag line: “Friendship: Is yours an art form or a lost art?” The ads tap into our needs for social connectedness and should elicit positive feelings unless you are lonely or in the midst of a fight with a friend. Then you can go off into a corner and eat cookies, I guess.


On the new site are ten tips for connecting, advice on how to maintain friends from afar, and suggested excuses for hanging out and celebrating with friends. One tip for connecting (called Taking the Road Less Traveled) includes taking a new walking route, eating a different cookie than usual, choosing a different café, or meeting at a different time. A tip for maintaining long-distance friendships is to send a spontaneous gift like guess what?---a box of Pepperidge Farm cookies.

Other than the crass commercialism of the campaign, admittedly, most of the friendship messages are as sweet as maple syrup. But obviously absent is the perspective that some friendships are toxic, painful to maintain, and not worth saving. Now if this is sounding like sour grapes instead of sugar cookies, it’s merely because I believe that we need to dispel the myth that every female friendship has to last forever.

 
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